Understand your users.

Your data is bullshit.

You're a good product manager. So you collect your CSAT, NPS, and CES scores. You refresh your dashboards. You present them in meetings. You make decisions based on them.

Those numbers? Statistical theater. Averages that obfuscate what actually matters. They don't tell you the why.

And the worst part? They're old news. Lagging indicators that tell you what went wrong last quarter.

"But wait," you say, "I also survey my users."

Just one small problem.

Your surveys are bullshit.

It's not your fault.

Your users aren't product visionaries. They're not designers. Half of them can't even articulate why they hate your checkout flow. They just know they do. They'll tell you they want "better UX" or "more features" or "simpler navigation."

Meaningless word salads that gets you nowhere.

Your job is bullshit.

You need to talk to your users. You know this.

But you're in meetings that should have been emails. You're gentle-parenting that big shot customer who is asking you to build a pet feature none else will care about. You're still editing the documentation for the feature you shipped last month, and you're wrangling engineers so that your next release isn't a complete disaster.

So when are you supposed to talk to users?

We're building Noctua so you can win anyway.

The best products come from obsessive user understanding. Not data. Not metrics. Understanding.

Noctua learns your product, your ICPs, your market, and your industry.

Then Noctua talks to your users. It has real, honest-to-god conversations with your users. The kind you would have if you had infinite patience and time.

It asks why. Then why again. Until it uncovers the real insights buried beneath the "I want better UX" nonsense.

Is Noctua interviewing ten users per month for you? Read them over your morning coffee.

A thousand users? Noctua becomes your intelligence engine—continuously mining conversations for patterns, tracking sentiment shifts in real-time, and surfacing product gaps before they become customer exits.

Noctua surfaces leading indicators of product health, so you can focus on building a winning product instead of fighting fires.